Scrappy to Savvy


Securing sponsor relationships shouldn't feel like you're alone in the woods...after 10+ years wandering and getting stuck in the weeds, I created a trail map πŸ—Ί!

Get access to my #scrappytosavvy system to lock in sponsor dollars πŸ’° to support (insert your event/project/podcast here)!⁣


"The #ScrappytoSavvy sponsorship course is what we're all looking for...a friend who has done the work that you call up to share the ALL the secrets and shortcuts with you. Michael's experience is unmatched and this course will level up your game, save you time, and bring you money! "

Alex Batdorf
Chief Get Sh!t Done Officer, Get Sh!t Done

#ScrappytoSavvy Milestones:

Session 1

Determine your USP & Sponsor Segment(s)

Session 2

Uncover & Connect with 50 Target Sponsors

Session 3

Create Your Sponsor Slide Deck

Session 4

Engage 3 Paying Sponsors #letsgo

"Within a few months of participating in the #scrappytosavvy program we were able to secure over $100k (and counting!) in new sponsorship. It's well worth the investment. I'm not going to lie, you have to put in the work, but this system makes it SO much faster and easier!"

Maria Derchi Russo
Executive Director, Refresh Miami

About #ScrappytoSavvy


#ScrappytoSavvy is a system, a school of thought and a methodology that can be applied across various areas of your business (and life)! 

It's my mantra, and I'm sharing it with you as it's helped get me through various situations over the years and — it's proven to help others too!

It fuels the systems I've created.

It's a way to frame your mindset. A way to understand where you are, where you want to go, and what each situation calls for. 

There's a time and a place for both. But it's important to make it an intentional choice:

When we're rolling up our sleeves (scrappy), and when we're moving through with ease (savvy).

Excited to have you join me on this journey πŸŽ‰ 


About Michael

πŸ™‹πŸ»‍♀️ Hi I'm Michael Donnelly. I’m a firm believer that business gets done when people have fun and that diversity is innovation. I am a multi-hyphenate professional with the unusual ability to pull song lyrics and random movie quotes into everyday conversation and I have an addiction to learning that manifests itself through buying online courses and just about every book that’s recommended to me.

I built this system for myself. I was sick of running into the same trenches and needed a way to create consistency in sponsor support for my projects and clients.

And, now I've packaged it up as a course to #spreadknowledge and share with you!

It’s been a crazy wild ride, going from scraping together funding for events and projects and making it through on a wish and a prayer (and some strategic trades)... launching BRAND NEW initiatives with costs covered and (gasp!) a budget to work with.

⏩Fast forward to today and I’ve now helped clients go from:

πŸ’°$0-$50k: Brand New Virtual Conference on the pivots in trends in foodservice and foodservice equipment industry during a global pandemic.

πŸ’°$0-$75k: Inaugural Conference on funding and Venture Capital.

πŸ’°$0-$110k: Women's Empowerment Summit about overcoming fear in the pursuit of greatness.

Let's face it, the impact we can create is directly tied to the resources and the πŸ’°πŸ’°πŸ’° money we have access to, it's time to get your sponsorship money locked in to support YOU and your (insert event/project/podcast/community here).

Sign up ASAP to secure special limited time pricing


Sign up today to secure special limited time pricing for the 2022 Session!



I'm not ready to commit but want to stay updated for future course sessions.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.